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By David Morley

This ebook brings jointly for the 1st time David Morley and Charlotte Brunsdon's vintage texts, daily tv: national and The national viewers. initially released in 1978 and 1980 those learn initiatives mix cutting edge textual readings and viewers research of the BBC's present affairs programme national. In a especially written creation the authors hint the historical past of the unique national undertaking and make clear the origins of the 2 books.

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Example text

But this difference is also constantly elided and recuperated: (1) By reference to a wider, shared context or frame, in which we are all ‘we’ together: a context which embraces us all, establishing a false equivalence/ homogeneity between us, dismantling our real differences of position and power. Here, through this construction, they unashamedly establish us in position in the discourse in a place which enables them to ‘speak for us’. For example (19/5/ 76): Tomorrow we’ll have some sunny intervals… If our society was destroyed, heaven forbid… (2) Through the denial of the inequality of the audience/presenter relationship.

From the news. Nationwide characteristically has a ‘distanced’ relation to the ‘National News’, although all the regional programmes carry local news in the traditional format. The ‘newsworthy’ items that Nationwide sets off against an always takenfor-granted reference point of normality are not those like the unexpected ‘big bang’ (News) or the world-shattering political development (Panorama) nor even the worrying deviant (social problem TV) but the extraordinary, perplexing, various, eccentric quirks of otherwise ordinary people and their lives.

Classes do not appear in the discourse of Nationwide; only individuals, and these individuals usually appear in relation to the market—in the spheres of exchange and consumption. Thus the image of a group of white male workers with clenched fists standing outside a factory gate (Nationwide 19/5/76) is not an image of workers victorious in a struggle at the point of production, but that of a group of Pools winners: altogether nine people will share the prize money, and for one of the winner’s wives, news of the win came as an unexpected but most welcome 44th birthday present.

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