Download The Crisis of Food Brands (Food and Agricultural Marketing) by Martin K. Hingley, Adam Lindgreen PDF

By Martin K. Hingley, Adam Lindgreen

Contents: Foreword; half 1 meals main issue and accountability: The Dasani controversy: a case learn of ways the release of a brand new model jeopardised the whole popularity of Coca-Cola, Conor Carroll; Cadbury's salmonella scare: sturdy or undesirable drawback management?, Conor Carroll; threat verbal exchange and meals recollects, Sylvain Charlebois and Lisa Watson; meals defense, caliber, and ethics in provide chains: a case research of informing in overseas fish distribution, consistent with Engelseth, Takeo Takeno and Kristian Alm; Is clean milk powdered milk? the debate over packaged milk in Vietnam, Virginie Diaz Pedregal and Nguyen Ngoc Luan. half 2 Agri-Food platforms, Product Innovation, and coverage: caliber insurance schemes and meals advertising within the eu Union, Stephan Hubertus homosexual, Fatma Handan Giray, Penelope Vlandas and Monique Libeau-Dulos; natural as opposed to traditional farming: a advertising survey on wine construction, Frederica Cisilino and Luca Cesaro; severe facets of intake of genetically changed meals in Italy, Marco Platania and Donatella Privitera; fixing the talk among practical and average meals: is agrifood creation changing into modular? Roberto Esposti; Controversies in handling knowledge: the case of improvement and launching new useful nutrients items, Jofi Puspa, Tim Voigt and Ranier Kuhl; Is there a true overall healthiness as opposed to style or fee controversy in meals advertising? The case of sensible meals, Athanasios Krystallis, Michael Linardarkis and Spyridion Mamalis. half three the patron View: Controversies in foodstuff and agricultural advertising and marketing: the consumer's view, Keith Walley, Paul Custance and Stephen Parsons; client personal tastes for nutrition caliber: a call scan relating to animal welfare and nutrients defense in chook, Morten Raun Morkbak, Tove Christensen and Berit Hasler; client call for for ethically enhanced animal construction structures, Ana Isabel Costa and John Cone; past the promoting combine: smooth nutrition advertising and the way forward for natural foodstuff intake, Hans Dagevos; eco-friendly consumerism: what do we research from environmental valuation surveys?, Meike Henseleit. half four reasonable Engagement?: The elusive written agreement: dependence, energy, clash, and opportunism in the Australian foodstuff undefined, Melina Parker and John Byrom; Are supermarkets poor-friendly? Debates and proof from Vietnam, Paule Moustier, Muriel Figuie, Dao The Anh and Nguyen Thi Tan Loc; An appraisal of the reasonable alternate procedure: facts from small manufacturers in rising international locations, Luciana Marques Vieira and Luis Kluwe Aguiar; Index

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Extra info for The Crisis of Food Brands (Food and Agricultural Marketing)

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Coombs, T. W. (2002), ‘Deep and surface threats: Conceptual and practical implications for “crisis” vs. “problem”’, Public Relations Review, Vol. 28, No. 4, pp. 339−345. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 2 Cadbury’s Salmonella chapter Scare: Good or Bad Crisis Management? By Conor Carroll Keywords crises, food scare, crisis management, Cadbury. Abstract In this chapter, the author discusses the Salmonella scare that enveloped the iconic Cadbury brand in late June 2006, when the company had to recall seven of its leading branded products in the UK and Ireland due to possible contamination.

2000), ‘Military doctrine in crisis management: Three beverage contamination cases’, Business Horizons, Vol. 43, No. 5, pp. 65−73. Miles, S. & Frewer, L. J. (2003), ‘Public perception of scientific uncertainty in relation to food hazards’, Journal of Risk Research, Vol. 6, No. 3, pp. 267−284. Johnson, B. B. & Slovic, P. (1995), ‘Presenting uncertainty in health risk assessment: Initial studies of its effects on risk perception and trust’, Risk Analysis: An International Journal, Vol. 15, No. 4, pp.

Part I Food Crisis and Responsibility This page has been left blank intentionally 1 The Dasani Controversy: chapter A Case Study of How the Launch of a New Brand Jeopardized the Entire Reputation of Coca-Cola® By Conor Carroll Keywords crises, contamination, crisis management, Dasani®. Abstract This chapter discusses the failed launch of Dasani® by Coca-Cola® into the European market. The Dasani case highlights the importance of crisis management and the implications of getting a new product launch fatally wrong, along with the dangers of a contamination scare and the ensuing implications for the parent brand.

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