Download Oprah: The Gospel of an Icon by Kathryn Lofton PDF

By Kathryn Lofton

This day on Oprah, intoned the television announcer, and far and wide the USA audience tuned in to profit, empathize, and have a good time. during this publication, Kathryn Lofton investigates the Oprah phenomenon and unearths in Winfrey's empire--Harpo Productions, O journal, and her new tv network--an uncanny mirrored image of faith in glossy society. Lofton indicates that after Oprah loved, wanted, or believed whatever, she provided her viewers not anything below non secular revolution, strengthened by means of practices that fuse patron habit, superstar ambition, and spiritual idiom. in brief, Oprah Winfrey is a media messiah for an earthly age. Lofton's new angle additionally situates the Oprah firm culturally, illuminating how Winfrey displays and keeps ancient styles of yank religions.

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Extra resources for Oprah: The Gospel of an Icon

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Pausing briefly to compare these publications will show the topical overlap and affective differences that emphasize O’s market share. Consider, then, a set of these magazines, 30╇╇ |╇╇ Practicing Purchase all issued the same month (January 2009). 31 As purveyor of its own seal of approval, Good Housekeeping has, over the last decade, experienced a glamorizing makeover. 32 These categories not only list an index but also present a commanding profile in the presumptive mother’s self-expectation.

Shopping is different than buying . .  . Shopping is a way of examining the world,” O magazine encourages its readers.  . ”55 Again, recasting the process of consumption as a moral imperative (“shopping provides it”) and an emotional expenditure (“like love”), Oprah prescribes a capitalism that is more than millennial and more than charismatic. Women are told to buy and save, accessorize and restrain. They are told that their purchasing power is correlated to their moral merit. ”56 Consumption is advised to be controlled, but the borders of that control are unclear.

In her narcissistic production of the inspirational moment, Winfrey posits nothing more, and nothing less, than a culmination of the religious now. It is Oprah’s world. We’re just buying in it, buying into it, and believing it. chapter 1 Practicing Purchase The Prosperity Gospel of a Spiritual Capitalism The long story of free markets in the West deposits us at the door of Oprah Winfrey. Even in the face of such an anesthetizing clearinghouse as Harpo, Incorporated, the nature of capitalism is too ubiquitous to say anything simple about it.

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