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By Colin Delany

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And always test their systems for ease of use. The Explosion of Online Fundraising One fascinating development in the world of online fundraising has been its explosion during the 2008 primary election season, with Barack Obama and Hillary Clinton both raising tens of millions of dollars per month. Online fundraising has yielded several advantages, first by helping to build networks of small donors to whom a campaign can return again and again. Also, money raised online is available to the campaign immediately, while mailed checks can take days to arrive and be processed.

See the chapter on Media Relations for a discussion of the use of data to influence journalists and policymakers. com 32 14. Online Advocacy Tools: RSS RSS (Really Simple Syndication or Rich Site Syndication) is an easy way to keep your readers abreast of updates to your site content. At their simplest and most common, RSS feeds send subscribers the title and a brief blurb about each new article or post on a given site or blog, along with a link to the post. Users can subscribe directly to feeds from sites they read regularly, though feed aggregators such as Feedster and MyYahoo also collect feeds in searchable form.

If you’re spending money and/or time to promote your ideas in the offline world, don’t miss the opportunity to give people a chance to go online to learn more about them. Getting More Aggressive Okay, we’re done with the passive stuff — let’s start bugging people. Press releases are a classic way to get the word out, but make sure you always have your URL in them. R. Newswire or PRWeb also show up in Google News, Yahoo News and other content aggregating sites. The profliferation of online journalism (blogs and newsletters) creates a huge demand for content, and you never know where your story will show up.

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