By G. Hodgkinson
In keeping with a learn of residential property brokers, comprising essentially the most subtle datasets ever amassed within the box of managerial and organizational cognition so far, this publication presents robust aiding facts for a couple of key theoretical options. It powerfully demonstrates why we'd like well-validated recommendations to enhance strategic pondering from a mental viewpoint. This quantity could be of curiosity to researchers and complicated scholars within the box of strategic administration, organizational conception and behavior, organizational psychology and advertising and marketing.
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Extra info for Images of Competitive Space: A Study of Managerial and Organizational Strategic Cognition
Given that this study utilized a cross-sectional design, it was not possible to discern which of the various hypothesized forms of mimetic and normative isomorphism ultimately account for the observed pattern of findings. As with the Scottish knitwear study, the findings of this research should be regarded as tentative rather than conclusive, opening the field to further lines of inquiry, with larger samples and greater controls. A larger-scale follow up investigation of the Scottish knitwear industry reported by Porac et al.
As we shall see, these representations take the form of conceptual categories of competitor definition configured within multidimensional, Euclidean spaces. It does not follow that individuals literally walk around with such spatial representations inside their heads. Rather, as with any other form of cognitive mapping device, the outputs of a MDS analysis provide one form of data which is useful for inferring important aspects of actors’ understanding (cf. Hodgkinson & Clarkson, 2005). Introduction 7 Structure of the book This introductory chapter has outlined the basic issues and concerns to be addressed by the book as a whole.
Unfortunately, however, those studies that have revealed marked intra-organizational variations in actors’ mental models of competitor definition are also beset with significant methodological limitations, pointing towards a need for further multi-informant, multi-organization investigations, using more sophisticated methods of data collection and analysis. Ultimately what is required, if social constructionist notions such as competitive enactment, cognitive inertia, institutional isomorphism and the related cognitive life-cycle conception outlined above are to be tested with an acceptable degree of rigour, are large-scale longitudinal field studies, in which the mental representations of multiple informants, situated at differing vantage points within and between organizations in the same industrial sector are assessed repeatedly in conjunction with measurable aspects of strategic behaviour and organizational performance, over extended time periods (Hodgkinson, 1997a).