Download From Yesterday to TODAY: Six Decades of America's Favorite by Stephen Battaglio PDF

By Stephen Battaglio

“When Dave Garroway welcomed audience to this day on that day in 1952, he ushered in a brand new period in broadcasting. . . . It used to be a spot the place audience may perhaps flip to every morning to meet their urge for food for all issues information and knowledge. It was once a vacation spot for the curious to profit extra approximately what had occurred in a single day and the way the day forward may perhaps form up. and they might see and listen to all of it from the simplest storytellers in broadcasting.”
from the foreword
Throughout the heritage of tv there was not anything fairly like NBC’s Today. Ever because the wonderful and cutting edge television community government Pat Weaver conceived the belief of broadcasting a “national newspaper of the air,” Today has chronicled the triumphs and tragedies of our occasions via personalities that audience have depended on and sought after. With dozens of never-before-published photos, From the day past to TODAY bargains an insightful and pleasing background of America’s favourite morning convey from its experimental beginnings with Dave Garroway and a chimpanzee named J. Fred Muggs to its enduring good fortune within the twenty first century with co-anchors Matt Lauer and Ann Curry.

Through own memories from Today family corresponding to Barbara Walters, Tom Brokaw, Jane Pauley, Bryant Gumbel, Katie Couric, Willard Scott, Matt Lauer, Al Roker, Meredith Vieira, and Ann Curry From the day gone by to TODAY will take you at the exact trip traveled via those that mentioned the scoop, mirrored on cultural developments and supplied convenience to a country of audience usually prior to they've got had that first cup of espresso. For greater than sixty years, Today has introduced the general public their first glimpse on the new rules, political leaders, and social upheaval that formed our lives. It has remained a relentless in a dynamic medium that developed from grainy black-and-white pictures to the pc reveal. It has reminded us of the enjoyment of dwelling and why it truly is worthy getting up every one day. 

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Additional info for From Yesterday to TODAY: Six Decades of America's Favorite Morning Show

Example text

The song seemed completely out of step with the futuristic mission of informing the world with state of the art communications technology (“Gonna take a sentimental journey”). But the selection resonated with the World War II veterans who had come home from Europe when it was a hit. They were the people heading out the door to work each morning and propelling the country forward through an era of rapid economic expansion. Like the song, Garroway had an unhurried approach on the air. He moved gracefully around the complex Today set, always while speaking directly to the viewer at home.

But Today soon proved it had value simply by being on before everyone else. On the morning of February 6, 1952, King George of England suffered a coronary thrombosis and died in his sleep. m. m. in New York. The passing was too late for the early editions of the morning newspapers. Only one hour and fifteen minutes from airtime, the producers of Today scrapped their planned segments and devoted the entire program to reports on George’s death. Garroway and the NBC News team reviewed the monarch’s career and discussed how his twenty-five-year-old daughter Elizabeth would succeed him on the throne.

The program would have cameras stationed wherever news was happening that a host could go to live. There would be fresh sports reports, weather forecasts, interviews with newsmakers, and reviews of the newest books, movies, and plays presented right in the studio that morning. Television news programs of the time were primitive—or “rotten” as Weaver described them. They were mostly composed of a staff announcer reading the latest headlines and wire reports, accompanied by still photos or newsreel footage.

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