By Phil Baker
"This is an interesting, convincing,and hugely unique dialogue of the innovation-and-marketing strategy because it truly works. Phil Baker has helped me know the way the trendy, worldwide high-tech truly works, and someone who stocks that interest will make the most of studying his book." —James Fallows, The Atlantic per month "In the excessive quantity, fast-paced box of high-tech purchaser gadgetry, studying out of your errors could be a very dear schooling. It takes even more than an excellent notion to create an excellent product, and Phil Baker's e-book offers hard-earned, functional recommendation (and reasonable caution) to these captivated with making the subsequent nice glossy new toy." —Paul Jacobs, CEO, Qualcomm "When it involves figuring out how issues paintings, why issues paintings, and maybe most vital, why I may still care, Phil Baker is my go-to man. i have regularly believed that if you cannot comprehend the method, you will by no means have fun with the product and Phil Baker continually offers that crucial viewpoint. do not simply learn the guideline manual—read Phil Baker first." —Peter Greenberg, commute Editor, NBC at the present time convey "Phil Baker makes use of his own adventure within the improvement of such seminal items because the Polaroid SX-70 digital camera to supply useful and readable recommendation on how one can flip strong rules into ecocnomic items whereas heading off the varied pitfalls alongside the way." —Steve Wildstrom, know-how & You Columnist, BusinessWeek "From thought to purchaser is not just for the entrepreneur or the product improvement guru-in-training. if you are one of many legion of equipment hounds, or simply are looking to be extra trained approximately how the digital items you're keen on and use daily come into being, then learn this book!" —Ken Wirt, vice chairman buyer advertising and marketing, Cisco "Phil Baker is aware product improvement like nobody else. This publication is the real consultant to getting your principles to marketplace. A needs to personal for the entrepreneur." —Robert Brunner, Founder and inventive Director, Ammunition LLC, Former Apple laptop Director of commercial layout "If you're an inventor or developer with an exceptional suggestion for a product and the necessity to get it synthetic and dispensed, this is often the ebook for you. right here, Phil Baker unearths the precious classes he has realized from his decades of constructing items for himself and others, getting them designed and synthetic, occasionally within the usa, occasionally in Asia. The dialogue of Asian outsourcing is mainly robust. 'The virtue is now to the quick and the inventive, instead of the big,' says Baker, 'but to get that virtue you will want to visit Asia.' Sound daunting? don't fret; this ebook is a pleasant journey of the virtues and hazards of outsourcing. that will get your product produced, this e-book is vital reading." — Don Norman, Nielsen Norman crew, writer, The layout of destiny issues " i have recognized and sought after Phil for years- and to at the present time, I continue learning approximately major items that i did not comprehend he had a hand in bringing to marketplace. he is visible all of it and performed it all—and during this hugely readable, immensely sensible ebook, he tells all." —Harry McCracken, Former Editor-in-Chief, computing device international " Phil Baker's publication could be required examining for any entrepreneur in addition to winning businesses making plans new items simply because they are going to achieve vital perception into what it takes to convey new and leading edge items in a electronic age within which shoppers calls for, tastes, and wishes usually swap overnight." —Tim Bajarin, President, inventive options, Inc. " Phil Baker combines a long-earned wisdom of product layout, production, and advertising to offer us an insider's examine how a firm or entrepreneur turns an idea right into a real-world product. principles are effortless, he observes, yet developing anything humans are looking to purchase is a sophisticated enterprise, with many tradeoffs and hard offerings. he is been there, performed that, and it shows." — Dan Gillmor, Director, Knight middle for electronic Media Entrepreneurship, Kauffman Professor of electronic Media Entrepreneurship, Walter Cronkite college of Journalism & Mass verbal exchange, Arizona nation collage " Few humans within the shopper electronics are as uniquely certified as Phil to function a consultant among concept and product. whether you are not creating a machine, From suggestion to patron bargains an insightful and more and more suitable check out a really various form of undertaking administration. it is worth the learn so that it will construct whatever humans love." —Ryan Block, Former Editor-in-Chief, Engadget and Cofounder, GDCT " Phil Baker is a kind of humans whose occupation has spanned a new release of private know-how, and he is obvious all of it, from the layout labs of -California to the manufacturing unit flooring of Guangzhou. This booklet distills his adventure in a hugely readable advisor to the bits and bobs of having a product to industry, and the sensible recommendation he deals will shop many an entrepreneur from months and hundreds of thousands of greenbacks of discomfort. a person with a product in improvement or of their head should still learn it ahead of they take one other step." —Jeremy Wagstaff, know-how Columnist and Blogger " Phil Baker is among the world's top minds within the shopper expertise items undefined. His prepared perception and real-world realizing of product layout, improvement, construction, and advertising comes from years of expertise as opposed to from somebody who has in simple terms 'studied' the shopper know-how items market." —Andy Abramson, CEO, Comunicano Preface i have continuously been drawn to know-how items and gadgetry. all through my profession i have had the chance and success to be linked to many defining buyer know-how businesses and items similar to Polaroid's SX-70 digital camera, Apple's Newton MessagePad and PowerBooks, and plenty of extra. I wrote this ebook so as to proportion with readers what is considering taking an idea and remodeling it right into a profitable product, in line with what i have noticeable and skilled for greater than 3 a long time. something i have discovered is that making a winning product is far greater than bobbing up with the belief; in reality, that is frequently the simplest half. it is even more approximately what occurs after. It includes a variety of actions that collect every kind of disciplines, every little thing from engineering to product administration to distribution to advertising and marketing. every one of those actions is way like a hyperlink in a series. while one hyperlink fails, the full recreation can fail. i assumed this used to be an incredible tale to be informed and will locate no different books that checked out all of the actions in live performance. whereas there are books on particular parts, reminiscent of engineering administration, venture administration, and advertising and marketing, each one of these are approximately techniques, approaches, and theories, with just a couple of of them delving into real-life examples as skilled firsthand through the writer. they do not show the real-life, daily concerns, whose suggestions frequently range from traditional pondering. these books are equivalent to what is taught in enterprise institution, whereas this booklet is extra just like the lab direction that is by no means provided. This e-book covers the hot principles that experience resulted from how quick items are constructed, their shorter lifestyles cycles, using outsourcing, and the web. some of these components have replaced how issues at the moment are performed. one of many largest adjustments is the impression of China on product improvement and production and the way it impacts how we do issues. This e-book is meant not just for these thinking about bringing out their very own product, but additionally for these simply concerned about what is concerned and the way issues paintings behind the curtain that hardly ever get uncovered. This ebook will supply that in addition to a few necessary examples. For marketers who paintings by means of themselves, in addition to these concerned about product similar actions in either small and massive businesses, you should have a greater figuring out of the stairs to stick with to achieve success together with your personal items. you are going to how to make the most of new assets and new considering. Plus you are going to learn how to forget about the naysayers who let you know to not dollar the process and to only do it the best way it is usually been performed. so much of all you should have a greater figuring out of your thoughts and what to anticipate. i'm hoping you get pleasure from studying the ebook up to I loved writing it. --Phil Baker
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Additional resources for From Concept to Consumer: How to Turn Ideas Into Money
The smartest companies don’t care who does the design, just that it’s done well and timely. Remembering That Less Is More One of the challenges of designing a product is deciding what features to include. If you ask, most engineers want to provide a product that does as much as possible, and more than the competition. But more is sometimes less, and less is sometimes more. More features mean more development time, more risks, more cost, harder to use, added support costs, and often not a better product.
Engineering prototypes or hand-assembled working units, called breadboards, were built and tested again. Finally tooling was made, and thousands of units were built with production-quality parts. They were tested in real life for many months before going through more changes and ﬁnally going into production. Eventually products were assembled on a huge production line, tested at each stage, and then packaged and shipped, ﬁnally reaching the store shelves. the basics of development 33 I remember on numerous occasions sitting with an early prototype of a product in my hands that took weeks to build and barely functioned.
If there’s software, what it does and how does it work. 4. The physical attributes: size, weight, and so on. 5. The environmental conditions the product must work in. This includes high temperature, low temperature, humidity, and so on. 6. The physical conditions it’s subjected to and in which it must work. This includes how high it can be dropped and the shock and vibration levels, both outside and inside its packaging. 7. Quality requirements. How long it lasts, how many and what types of defects are allowed, and how the is product tested.