By Zvezdan Vukanović
This ebook bargains a strategic research of present and destiny views of overseas Direct funding (FDI) inflows into the South East ecu media marketplace. the writer develops a hybrid FDI enterprise version technique to advisor media businesses wishing to extra successfully place and leverage their media infrastructure in the more and more globalized and increasing media marketplace. via carrying out 16 comparative and exploratory case experiences of the South East ecu media industry, the writer explores how particular microeconomic elements impression spillover results, absorption capacities and funding incentives among neighborhood and overseas organisations via FDI inflows. The ebook is directed in the direction of researchers and scholars, in addition to practitioners/professionals concerned with media organizations.
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Additional info for Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model
2005)—1590 citations; Osterwalder, A. (2004)—1405 citations; Eriksson, H. , & Penker, M. , & Allen, J. (2005)—1318 citations; Johnson, M. , Christensen, C. , & Kagermann, H. , & Massa, L. (2011)—1097 citations; Shafer, S. , Smith, H. , & Linder, J. C. (2005)—1041 citations) 3. , Sloan Management Review, Journal of Economics and Management Strategy, California Management Review, Journal of Public Policy & Marketing, Strategic Management Journal, Harvard Business Review, Organization science, Journal of Business Strategy, Management Decision, European Management Journal, Academy of Management Perspectives, Journal of Management Studies, British Journal of Management, Long range planning, European Journal of Information Systems, The British Accounting Review).
2004). More specifically, strategies are treated as ground firmly in the real world, whereas business models would be treated as abstractions of firms’ real-world strategies. Such configuration of business model framework has attracted the attention of so many researchers because they are useful for evaluating alternative, potential, prospective and future ways of building profitable businesses. Also, the author suggests that much more information is required to represent a firm’s strategy than is required to represent a business model.
Consequently, no one organization can afford “fuzzy thinking” about this concept (Magretta 2002). Having realized the high significance of the BM, there has been an increasing interest (from the time when business modeling had risen to prominence by the end of 1990s with the growth of hi-tech businesses up to now) in delineating the concept and providing further understanding. For example, some attempt to define the concept (Timmers 1998; Osterwalder et al. 2005; Shafer et al. 2005; Al-Debei et al.