Download Faith-Based Marketing: The Guide to Reaching 140 Million by Bob Hutchins PDF

By Bob Hutchins

So much companies don’t have a superb knowing of the religion group and the way to industry to this massive viewers in powerful, culturally delicate methods. Many makes an attempt to marketplace to Christians have backfired, as the agents had little knowing of Christians’ values, taboos, and "hot buttons". but the scale of the chance is big. Faith-Based advertising offers every thing enterprise leaders have to comprehend a hundred and forty million Christian shoppers and successfully achieve them. It explains who Christians are, what they need, and offers conventional, new media, and word-of-mouth innovations to speak with and have interaction them and their church buildings. The publication additionally features a worthwhile listing of best Christian corporations, church buildings, and occasions, to aid agents and company leaders discover whom to touch and the way. The booklet incorporates a loose subscription to a spouse site with bonus content material.

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Most pastors in the United States hold a master’s degree; many also have earned a doctorate. Christians are isolated or cultic. With 44 percent of Americans attending church regularly, it’s a safe bet that if you work at a General Motors plant, almost half your fellow workers are Christians. If you’re strolling through a shopping mall in Dallas, you’re probably surrounded by Christians who are buying shoes, cameras, and perfume. If you attend a football game at Lambeau Field, probably everyone in the stadium is a Christian because Packers fans obviously have a special relationship with the Almighty.

And no one wants to be worth less. Christians calculate their worth another way. They believe their value is determined by what their creator was willing to give in exchange for them, and God gave his only Son to spare them the consequences of their sins, as we learned in the previous chapter. Therefore, each person’s worth is immeasurable regardless of the size of their home or their church’s sound system. Does this mean Christians don’t need nice homes or cars or large screen televisions? Of course not.

Think Rick Warren and Joel Osteen. African American Church: Formed of necessity by segregation. Distinguished by lively worship style, upbeat music, powerful and entertaining preaching, and strong family values. Primarily urban with a strong tradition of community involvement. Emerging Church: Relatively new movement focusing on 20to 30-year-old demographic. Nontraditional, often meeting in converted warehouses and urban buildings furnished with couches instead of pews and blending traditions from many of the above churches.

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