By Beng Chua Huat, Koichi Iwabuchi
This quantity offers, jointly, a multi-layered research of the rising East Asian media tradition, utilizing the Korean television drama as its analytic vehicle.
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Extra resources for East Asian Pop Culture: Analysing the Korean Wave
They even remarked that the government only jumped on the bandwagon when the phenomenon became very apparent. Rather, they gave greater credit to the roles of directors, planners, writers, actors and other production crews, avid fans, and pathbreaking traders in the growth of Korean popular culture and its international reach (The Sisa Press, 2005). In addition, the changing global and regional mediascape acted favourably on Korean popular cultural exports. In the end, Jeon Hyeon-taek, head of the Export The Growth of Korean Cultural Industries and the Korean Wave 31 Strategy Team at the Korea Culture and Content Agency, acknowledges that the Korean Wave phenomenon is an “unintended success” (Joong-Ang Ilbo, 2005).
Therefore, the decision by local broadcasters to produce a licensed format has to be a strategic move to increase flagging audience ratings or beat competitors in their respective markets. These programming and scheduling trends may also reflect larger consumer tastes and demand that speak of wider identity issues — their Renting East Asian Popular Culture for Local Television 37 audiences have more diverse tastes in TV programmes and are interested in popular content that is locally relevant, and regionally accessible.
For most Asians, other locales of Asia have long been the unknown. As Waterman and Rogers (1994) called American culture “the common denominator” of popular culture in East Asia, most Asians have long referred to the West for melodramatic imagination as well as for modernization. However, in the 21st century, we are consuming images that originated from Japan, Thailand and Korea. The vitality of East Asian popular culture is growing, evidenced in the success of Japanese television drama and animation, Hong Kong and Thai movies, and what is called the Korean Wave.