By Peter Gloor
Pursuing new rules is obviously how you can achieve enterprise virtue within the new millennium. yet it is not adequate to easily chase after principles that experience already occurred. to actually gain, contributors and organisations need to foster the hot inventive impulses round them. "Coolfarming" indicates readers how they, like bee keepers, can nurture intriguing developments and unharness their artistic swarm's output of 'next monstrous ideas.' This booklet positive aspects actual existence examples from Linux to Twilight, from Procter & Gamble to Apple. those that are looking to remain sooner than the curve and trip a wave of revenue have to how one can locate, improve, and popularize the developments of day after today. "Coolfarming" is the reply.
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Additional info for Coolfarming : turn your great idea into the next big thing
LEGO first wanted to defend its intellectual property and exclude hackers of Mindstorms software from developing their own improvements. But the company quickly discovered that encouraging and helping them to make their improvements would turn them into key members of the swarm, becoming both ambassadors and new product developers. LEGO therefore switched its strategy, supporting its Mindstorms hackers by publishing interfaces, and giving them access to its own developers and development tools—feeding them the royal jelly.
46 ❙ COOLFARMING When swarming, bees use the waggle dance to convey the location of the new hive to the swarm. Bee scouts (the coolhunters) inform their sisters of the attractions of the new hive in a two-step process: First, they do a waggle dance to win individual followers. Once the group of trendsetter bees is big enough, they build up the heat in the swarm. Human coolfarmers follow the same two-step process. In the first step, COIN members do a “waggle dance” to win new recruits for their cause in individual one-on-one interaction.
But, according to Torvalds, this was precisely what early Linux users were looking for. After all, he advertised Linux with the following words: “[W]hen 26 ❙ COOLFARMING men were men and wrote their own device drivers . . ” The very first so-called “Linux distribution,” a bundled set of software to make installation easier, was published in November 1992, followed by many others. Each of these distributions formed its own Collaborative Learning Network of software developers compiling the distribution and catering to the needs of a much larger group of dedicated users of the particular Linux distribution.