Download Business Management for the Equine Industry by Sharon Eastwood PDF

By Sharon Eastwood

Written through a workforce of specialists who mix smooth enterprise wisdom with a long time of direct event of operating within the equine undefined, this ebook bridges the space among sleek company concept and equine enterprise perform. After delivering overviews of the equestrian and the livery zone as a close instance, half I (Assessing a company) units out easy methods to entry the enterprise atmosphere, externally, competitively and with reference to its inner resources.Part 2 (Management) is going directly to care for source administration and the way to head approximately strategic making plans and advertising and marketing, concluding with an total marketing strategy. half three units out a sequence of case histories to demonstrate the rules as mentioned partly 1 and 2.No different booklet applies a very glossy enterprise method of equine enterprise.The AuthorsSharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon interact at darkish Horse Consultancy, a crew of equine enterprise specialists providing a variety of suggestion and prone to the industry.Also available:Horse and solid ManagementFourth EditionJeremy Houghton Brown, Sarah Pilliner and Zoe Davies1 4051 0007 9978 14051 0007 6 instructing JumpingJane Houghton Brown0 632 04127 7978 0632 04127 five Horse food and FeedingSecond EditionSarah Pilliner0 632 05016 0978 0632 05016 1 Equine ScienceSecond EditionSarah Pilliner and Zoe Davies1 4051 1944 6978 14051 1944 three advent to Horse BiologyZoe Davies1 4051 2162 9978 14051 2162 zero Horse company ManagementThird EditionJeremy Houghton Brown0 632 05826 9978 0632 05826 6

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Extra resources for Business Management for the Equine Industry

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While some yards may allow clients free use of horse walkers and arenas, others will charge for everything over and above the basic stable. This disparity means that without seeing an itemised bill it is impossible to draw useful conclusions from the vast range of prices charged for livery services. Part of the problem of comparing livery charges is the difficulty in defining the ‘typical’ livery yard. Although many yards are run as businesses there is also a large percentage of horse places in private yards.

The most thorough and careful environmental analysis carried out on 10 September 2001 would have been of very little use two days later because so many of the basic assumptions on which it was based had changed beyond all recognition. Although world-shattering events of this scale are few and far between it is a fact of life that nothing in the business world is absolutely static. HOW DO WE GET THE INFORMATION? For environmental analysis to be effective it is important for the individual business concerned to distinguish between those factors which are vital and those which are merely important (Grant, 2002).

Org) works to support its members in their efforts to achieve the highest level of repute, knowledge and profitability. Originally formed in 1979 by Anthony Wakeham with 30 members, it now has over 600 members with a group turnover of £2 million. It is involved in political lobbying on issues such as hunting, VAT on hats and horses, and European legislation on veterinary medicine. It provides a range of services for its members including business training, discounted insurance and other concessions.

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