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By William Goldman

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No one is aware the writer's Hollywood extra in detail than William Goldman. Two-time Academy Award-winning screenwriter and the bestselling writer of Marathon Man, Tinsel, Boys and women Together, and different novels, Goldman now takes you into Hollywood's internal sanctums...on and behind the curtain for Butch Cassidy and the Sundance Kid, All the President's Men, and different films...into the luxurious workplaces of Hollywood producers...into the operating lives of performing greats corresponding to Redford, Olivier, Newman, and Hoffman...and into his personal expert reviews and inventive proposal strategies within the crafting of screenplays. You get a firsthand examine why and the way motion pictures get made and what parts make an outstanding screenplay. Says columnist Liz Smith, "You'll be involved.

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I believe we should create a Department of Urban Affairs for housing, transportation, and all the rest and begin to move our cities forward again. Announcer: Vote for John F. Kennedy for President [Vote for John F. Kennedy for President]. (Kennedy, 1960, ‘‘Urban Affairs’’) He pointed to many problems that need work: housing, schools, transportation, and property taxes. In these ads he doesn’t discuss specific plans to solve them, but he does lay out an ambitious agenda (while suggesting that the present administration has not done much to help these problem areas).

1 Functions of the 1952 and 1956 Campaigns FUNCTIONS OF TELEVISION SPOTS These campaigns stressed acclaiming: 65% of their utterances were instances of self-praise. For example, a 1952 Stevenson ad explained that ‘‘The farmer, the businessman, the veteran, and the working man, to each in turn he has said that he will represent not their interests alone, but the interests of all of us. That’s why I am excited about Governor Stevenson. ’’ This utterance praises Stevenson for caring about all Americans rather than just for some special interest groups.

Farm income is down 25%. . 3). Future plans were virtually non-existent in these campaigns (a single instance by Stevenson in 1952). However, general goals accounted for one-third of their policy comments. ’’ Goals were a fairly common topic in these commercials. When Eisenhower and Stevenson discussed character, they discussed personal qualities (46%), leadership ability (31%), and ideals (22%). In 1952, one of Stevenson’s advertisements noted that he has the courage to stand up for his beliefs.

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